PEST Analysis of Proton Essay Essay Example

PEST Analysis of Proton Essay Paper 1. 0 Introduction: PEST is a survey which is discerning by depicting the outside of ecological manipulates on a company. The abbreviation locates for the Political. Economic. Social and Technological affairs with the purpose of may possibly act upon the tactical growing of a company ( ESCAP 2009 ) . Here I choose a concern organisation which is PROTON to sort PEST which manipulates a helpful technique of abbreviation the exterior milieus in which this concern maps. We will write a custom essay sample on PEST Analysis of Proton Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on PEST Analysis of Proton Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on PEST Analysis of Proton Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However. it has to be trailed up through contemplation of how this company ought to respond towards these force per unit areas. The intent of this papers is towards the centre of attending on the affair of proton within conditions of facing dissimilar predicaments within the Malaysia every bit good as world-wide automotive concern ( ESCAP 2009 ) . 2. 0 BACKGROUND OF THE COMPANY: 2. 1 IntroductionThe automotive concern in local is regard as solitary of the bulk indispensable every bit good as of import tactical concerns within the developed part. Malaysia is chiefly a traveller concern market and the trade is good thought-out as a national market-directed. The most of import cause why traveller concern market is well-known within the state is for the ground that of the fiscal place of the state ( World Wide Web. proton. com ) . 2. 2 Company HistoryIt all started in 1979. Malaysia’s Minister of Modernization. Tun Mahathir Mohamad. debated the idea of establishing an automotive assemblage every bit good as developed concern in our state. On May 7. 1983. the vision was rewarded after PROTON was officially integrated ( World Wide Web. proton. com ) . Furthermore. on July 9. 1985. their initial reproduction. the Proton Saga was commercially begun. In the beginning. every one of the mechanisms of the vehicle was wholly semisynthetic through Mitsubishi. but the local component has been able to be used. as engineerings were transported every bit good as capacities were enlarged ( Frost A ; Sullivan 2002 ) . The symbol of the vehicle was distorted as of the Malaysia’s coat of weaponries every bit good as a fourteen-pointed star to a stylized tiger caput. It represents PROTON’s disposal method every bit good as industry term. even as its authority is replicated in each and every Proton merchandises ( Histomobile. n. vitamin D ) . 2. 3 Products and ServicesThey created their 1 millionth auto in the twelvemonth 1996. This achievement was marketed through more than a few of import novel reproduction begins consist of the Proton Tiara. Proton Wira 2. 0 Diesel every bit good as the two-door Proton Putra. to boot to their obtaining agreement of the Proton Wira. Proton Satria every bit good as Proton Perdana. In the following 10 old ages. they continue to be after and bring forth an advanced assortment of replicas consist of the Proton Waja. Proton Juara. Proton Arena. Proton Gen 2. Proton Savvy. Proton Persona. Proton Innova every bit good as Proton Preve ( World Wide Web. proton. com ) . Furthermore. we produced new innovation replicas consist of the fresh Saga. Waja CPS. Gen 2 CPS every bit good as the Persona Special Edition. Nowadays they are persistently looking for betterment that makes PROTON as a merchandise that includes non merely fabricating the best vehicles. but accepting the rules that arrives with it ( www. proton. com ) . 3. 0 Introduction of PEST Analysis: 3. 1 PoliticalGovernmental bureaus are basically to what rank the authorization interfere in the asceticism. These issues explain about official and non functionary ordinance which their collection must be attached to. Accurately. constitutional causes accommodate field such as revenue enhancement disposal. employment fundamental law. ecology categorization. export countenances. disbursal. and domestic confidence ( Businessballs. com ) . General bureau may besides suit effects and pertinence which the general wants to set up or be arranged and those that authorization does non desire to be arranged. Additionally. governments accept inordinate bureau on the fittingness. sophistication and root of a democracy ( pestleanalysis. com ) . 3. 2 EconomyEffective bureau suit effective progress. one-year per centum rate. currency exchange rates. committee degrees. enduring beforehand expectancy of a provincial. bankruptcy. calling concatenation. GNP trend-sand. extension sum and wellness possibility and cost. These factors have major impacts on how concern operate and do determination. For excuse bank rate alter a compact’s sum of dominant and accordingly to what country concern grows and embroider. Currency exchange rates change the sum of transporting material and the accretion and cost of purpose material in an asceticism ( pestleanalysis. com ) . 3. 3 SocialSocial issues include beliefs. attitudes. linguistic communication. gender functions every bit good as faith. Not merely that. it besides consist of the cultural characteristics every bit good as including of wellness consciousness. occupants demographics. age distribution. profession manners. net incomes distribution. consumerism. phase of instruction every bit good as importance on protection. Inclination in social issues act upon the demand for a business’s goods along with how that concern operates. For case. concerns might change a assortment of disposal tactics to accommodate to these societal inclinations ( Businessballs. com ) . 3. 4 TechnologicalTechnological issues regard as the patterned advance in engineering every bit good as the latent in the market. Technological issues consist of technological characteristics for case R A ; D action. mechanisation. engineering incentives every bit good as the rate of technological alters. They could set up obstructions to entry. minimal well-organized innovation rank every bit good as manipulates outsourcing decision. Furthermore. technological displacements could act upon monetary values. values every bit good as usher to freshness ( pestleanalysis. com ) . 4. 0 Relate Framework to Organization: 4. 1 Political ComponentThe being of AFTA otherwise ASEAN Free Trade Area is one of the critical issues to believe about. Soon. the bulk of ASEAN territory are complimentary trade otherwise 96 % of the whole ASEAN trade. AFTA was well-known in January of 1992 in categorize to eliminate revenue enhancement barriers amongst the Southeast Asiatic provinces. It intended to diminish revenue enhancements in 15 old ages amongst the six provinces during an ordinary effective particular revenue enhancement since Malaysia has two countrywide vehicle Godheads which are Proton every bit good as Perodua plus the authorities requests to support their benefits. Sadly. the supposed growing might verify to be a probationary key. There is a big chance to ease the local market will be ruled through importing vehicles if we are about to guarantee on the elevated advertisement costs of the countrywide vehicles of Malaysia for the ground that of high innovation monetary values every bit good as be short of merchandiser effectivity. Therefore. there will be raise in the measure of the autos on the route every bit good as there will be accretion of used vehicles in the market. for the ground that citizens will be probably to cover their vehicles for lower monetary values every bit good as importing merchandises. Furthermore. the factor refering the milieus is really of import since it is regard as one of the bulk converse in relation to subject in the Earth. Besides. the ecological direction in Malaysia is able to be copied back through the colonialism of British which begun the ecological rules sing the mineral every bit good as agricultural ownerships to Europe. 4. 2 Economy ComponentThe car gross revenues in the state is expected to fall by 12. 4 % due to dissimilar fiscal characteristic. the issue of planetary fiscal crisis which exaggerated the local economic place of the province in 2009. The disposal of the province is looking for a slower fiscal expansion for the province which can act upon the purchasing attitude of the clients. Furthermore. AFTA had enlarged the competition which will impact the presentation of Proton. Nevertheless. the presentation of the car concern will be preserved every bit good as managed due to the big amount labour force. In add-on. the unemployment rate was merely 3. 5 % . which illustrates an about full employment in malice of the slower fiscal growing in 2003. 4. 3 Social ComponentThe lifting dwellers in the province can act upon the car concern.The province has a amount of 27. 5 million people in the twelvemonth 2008 which has the ability to give a larger sum of markets. Furthermore. the fraction of vehicle ownership in the province is reasonably high which indicates that citizens are taking into consideration vehicles are as chief materials in their lives. Customers are anticipated to postpone purchasing diverse motor vehicle for the ground that of the employment market hesitantly for the ground that of the worldwide and local economic catastrophe. The lifting facts every bit good as public presentation of the citizens refering diverse ecological factors is an excess issue to believe about. The hit of the illustration to the fidelity of the client is another factor. 4. 4 Technology ComponentThe critical issue in the automotive concern is engineering. The growing in engineering is lifting every bit good as impacting the presentation every bit good as agreement of all the concern in the car concern because of the lifting competition. Furthermore. it is besides critical to reflect on the development of engineering. reciprocally among the development and ability of developing. This is for the ground that it could act upon the freshness process of any concern. Intellectual belongings is good thought-out as a precursor of legitimacy every bit good as clannishness is an extra critical issue. By ground of the dissimilar engineerings. chiefly the aid of Personal computer every bit good as the cyberspace. the possible for freshness and betterment is lifting. 5. 0 Decision: 5. 1 Summary of AnalysisProton was regard as the countrywide vehicle manufacturer of Malaysia every bit good every bit respect as the most of import rival within the concern. Nevertheless because of the dissimilar issues. chiefly the achievement of AFTA. the auctions every bit good as market portion of the concern garbage ( Ghani A ; Zainuddin 2008 ) . However. because of the changeless backup of the disposal. plus the changeless agreement of the concern in the market. it could be alleged so as to the concern botched to focal point on the critical characteristic of a concern consecutively to continue rival advantage every bit good as that is novelty ( BuildBoard n. vitamin D ) . Consecutively to decide the recent fortunes of the concern. it will be critical to focal point on freshness or R A ; D process. This may possibly be completed by focus oning on associating latest Information technology or IS in the way of speed uping the process of intriguing ( BuildBoard n. vitamin D ) . Mentions: 1. World Wide Web. proton. com 2. Ghani. K. . Zainuddin. Y. . Fereidouni. H. G. A ; Ziaee. A. ( 2008 ) . ‘AFTA: Consequence on Malayan Economy’ . Journal of Management and Social Sciences. Vol. 4. no. 2. pp. 134 – 141. 3. Hax. A A ; Wilde II. D. ( 2003 ) . ‘The Delta Model – A New Framework of Strategy’ . Journal of Strategic Management Education. vol. 1. no. 1. 4. World Wide Web. slideshare. net/mandalina/marketing-plan-proton 5. PEST analysis method and illustrations. Businessballs. com. 6. Howard Thomas. ( 2007 ) â€Å"An analysis of the environment and competitory kineticss of direction education† . Journal of Management Development. Vol. 26 Iodine: 1. pp. 9 – 21. 7. Atul Gupta. Jason C. McDaniel. S. Kanthi Herath. ( 2005 ) â€Å"Quality direction in service houses: prolonging constructions of entire quality service† . Managing Service Quality. Vol. 15 Iodine: 4. pp. 389 – 402. 8. World Wide Web. proton-edar. com. my/ Home / About-Us aspx 9. George O. K’Aol. Francis Wambalaba. â€Å"Homegrown Kenya: the horticultural industry under fire on CSR† . Emerald Emerging Markets Case Studies Collection. ( 2011 ) . 10. 12Manage. Porter’s Five Forces Analysis. Available from:hypertext transfer protocol: //www. 12manage. com/ . [ 25th March 2009 ] 11. Frost A ; Sullivan ( 2002 ) . The impact of AFTA on the ASEAN Automotive Industry. 12. Nijssen. E. J. A ; Frambach. R. ( 2000 ) . Making Customer Value Through Strategic Marketing Planning: A Management Approach. Springer. 13. ESCAP ( 2009 ) . V. Malaysia. Available from: hypertext transfer protocol: //www. unescap. org/tid/publication/part_two2223_mal. pdf. [ Accessed 24th 2009 ] .

Funk Art Movement, From Ceramics to Found Objects

Funk Art Movement, From Ceramics to Found Objects By the middle of the 1950s, abstract expressionism had held sway in the art world for a full decade, and there existed certain artists who felt the adulation had gone on for roughly nine years too long. In an uncoordinated artistic rebellion, a number of new movements began to gain traction. The one characteristic these movements had in common was shunning the abstract in favor of the tangible. From this, the delightfully-named Funk Art movement was born. Origins of the Funk Art  Name The romantic version of Funk Arts etymology says it came from jazz music, where funky was a term of approbation. Jazz is also perceived as unrefined and especially with late 50s free jazz unorthodox. This fits neatly, for Funk Art was nothing if not unrefined and unorthodox. However, it is probably closer to the truth to say that Funk Art came from the original, negative meaning of funk: a powerful stench, or an assault on ones senses. Whichever version you believe, the baptism occurred in 1967, when UC Berkeley Art History professor and Founding Director of the Berkeley Art Museum, Peter Selz, curated the Funk exhibition. Where Funk Art Was Created The movement got its start in the San Francisco Bay area, specifically at the University of California, Davis. In fact, many of the artists who participated in Funk Art were on the studio art faculty. Funk Art never outgrew being a regional movement, which is just as well. The Bay Area, the epicenter of the underground, was probably the one place in which it could have thrived, let alone survived. How Long the Movement Lasted Funk Arts heyday was in the mid- to late-1960s. Naturally, its beginnings were much earlier; the (very) late-1950s seem to be the point of origin. By the end of the 1970s, things were pretty much over as far as artistic movements go. To include all possibilities, it can be said Funk Art was produced for no more than two decades and 15 years would be more realistic. It was fun while it lasted, but Funk did not have a long life. The Key Characteristics of Funk Art Found and everyday objectsAutobiographical subjects(Frequently inappropriate) humorAudience engagementElevation of ceramics Historic Precedent Funk was preceded by another Bay Area art movement known as Beat Era Funk or Funk Assemblage. Its attitude was more surrealistic than funky, but it did add a few notes to Funk. Despite also being regional, Beat Era Funk never garnered much popularity. In terms of humor and subject matter, Funk Arts lineage goes straight back to Dada, while its aspects of collage and assemblage hearken to Pablo Picassos and Georges Braques Synthetic Cubism. Artists Associated with Funk Art Robert ArnesonWallace BermanBruce ConnerRoy De ForestJay DeFeoViola FreyDavid GilhoolyWally HedrickRobert H. HudsonJessEd KienholzManuel NeriGladys NilssonJim NuttPeter SaulRichard ShawWilliam T. Wiley Sources Albright, Thomas. Art in the San Francisco Bay Area: 1945 to 1980, Berkeley: University of California Press, 1985.Nelson, A. G. You (exh. cat.),  Davis: University of California Press, 2007.See: The Early Years of the UC Davis Studio Art FacultyOral history interview with Bruce Nauman, 1980 May 27-30,  Archives of American Art, Smithsonian InstitutionOral history interview with Roy De Forest, 2004 Apr. 7-June 30,  Archives of American Art, Smithsonian InstitutionSelz, Peter. Funk (exh. cat.).  Berkeley: University of California Press, 1967.Tinti, Mary M. Funk Art,  Grove Art Online, accessed 25 Apr. 2012.

Sexuality Essay Example | Topics and Well Written Essays - 1000 words

Sexuality - Essay Example In some cases, the discourses focused on the struggle between patriarchal forces and the forces of feminist responses. Thesis Although gender and sexuality tend to define categories and identities within some cultural frames of references, these discourses often get disrupted by other forces such as class, and race, which eventually determine the manner in which they are represented at individual level, group, societal and national levels. Roadmap This paper will focus on some readings and films with the objective of determining the manner in which they represent the subject of gender and sexuality. The major topics will revolve around gender, race, and class. Gender Vast amounts of literature and films explore the dynamics and challenges that are anchored on the discourses of gender and sexuality. These films and readings cover some of the dominant themes within this discourse including power, subjugation, tribulation, emancipation, cultural factors, and empowerment. Many convergent themes on the matter continue to attend to the matter including the possibility of creating structures that would redeem the oppressed gender from the systematic structural disadvantages that make it difficult for them to gain any meaningful progress within the discourse human development. Radical approaches on both feminism and patriarchy have often been attributed to the rise of gay, lesbianism, homoeroticism, bisexuals, heterosexuals, and other categories that cut across both men and women. As such, the line of demarcation has been erased to an extent that multiple possibilities could exist within the same individual. However, gender, race, and class remain the most dominant discourses that determine the gender and sexuality. Charlotte Perkin Gilman’s short story, The Yellow Wallpaper, explores the psychological tensions and damage that result from the systematic and structural oppression from the patriarchal system. The narrator is a woman who struggles from a mental con dition in a house in which her husband confines her. She observes a strange and disturbing pattern of an oppressed woman in the wallpaper. Retaining her in the house symbolizes some aspect of triumph by the patriarchal forces by retaining her to her domestic role within the expectations of the custom on gender roles. The narrator’s final act of tearing down the wallpaper symbolizes an act of defiance against the gender design that subjugates women and imprisons them within the domestic space. Gilman’s short story is comparable in theme to the film Rabbit- Proof Fence directed by Philip Noyce. The film focusses on the plight of three aboriginal girls attempt to escape from the stifling conditions imposed onto them by the captors and tormentors who want to exploit them for some higher goals of social transformation. In this film, the three young girls are not defined in any terms larger than their sexuality and gender. Their captors intend to train them to be future hous e helps for the white people. They also hope that the girls would eventually get married to the white community in order to erase rid the aboriginal community of the â€Å"impure† elements. The struggle of the three girls to redeem themselves from the retrogressive social roles imposed on them underlines a deep-seated gender division that actively violates the rights and liberties of the female gender for their own private gains. Race The subjugation of women becomes even more complicated when perceived from the perspective of race.

The Influence of Organized Crime Research Paper

The Influence of Organized Crime - Research Paper Example organized crime groups seek to develop social control in particular communities and exert influence through corruption and violence in order to attain status and political power. Siegel (2012) points out that transnational organized crime is a significant threat to economic growth and political stability in the US since the criminal networks infiltrate the financial and security sectors of the economy through corruption and coercion. The criminal activities such as money laundering and racketeering undermine the free markets while corrupt deals challenge the rule of law, judicial systems and transparency (Mallory, 2011). The international drug trafficking organizations that operate within the US promote kidnappings for ransom and extortion activities in other countries and finance terrorism-linked organizations. Organized crime influence American politics and economy through corruption, gambling, racketeering, narcotics trafficking, cybercrime and political intimidation. The organized crime networks have facilitated illegal human smuggling in to United States since these groups smuggle terrorists, fugitives and criminals in order to expand their criminal activities. The smuggling of persons from South American countries to the US generates about $ 6.7 billion of illicit proceeds annually (Siegel, 2012). These groups are also responsible of weapon trafficking from the US to other instable countries such as Somalia, China and Mexico. The organized criminal groups have entered in to intellectual property theft that has seen imitations of the high-end devices and manufacturing processes intellectual property theft causes business losses and threatens US competitiveness in international trade (Albanese, 2014). The criminal networks pose a serious threat to the US financial and trust systems since cybercrime networks have led to billions of losses in the financial infrastructure. Cybercrime has eroded the citizens’ faith in the digital systems and electronic payment

Corporate Responsibility for Childhood Obesity Essay - 2

Corporate Responsibility for Childhood Obesity - Essay Example The authors of these two articles are supporting the same cause but in different ways. First and foremost is the length of the material, Zinczenko’s article is rather brief and reads very much like a discussion or a conversational blog posting. However, Linn and Novosat’s article is much more scientific and literary representation of their very similar arguments. Zinczenko takes the most direct route and blames the consumption of fast food directly is the cause of the childhood obesity. He argues that as a child he was a â€Å"latchkey kid,† a term in the 1970s and 1980s to describe children of, usually, single parent households, who are left to care from themselves when their guardian is at work; they used to keep the house keys are a string around their necks, hence the nickname (Zinczenko, 391-392). He offers a number of supporting factors that do benefit his argument. Firstly, he explains that his personal experience as a latchkey child, he understood how fast food becomes the quickest, most convenience, and, often, the cheapest way to feed hungry children. The greater statistics of children in economically depressed environments are even more likely to consume larger portions of the fast foods available. However, the flaw in Mr. Zinczenko argument is that no one is likely to deny that if a child or anyone was to consume fast food for every meal of the day may ultimately develop health problems and obvious weight gain. He, also, makes the correlation between childhood obesity, fast food, and the ever increasing numbers of diabetes cases among children (Zinczenko 391-393). Linn and Novosat’s article is a much more scientific and formal research work. It is considerably longer, detailed, offering statistics, and averages of test and studies performed. They do not blame the fast food items and products directly, the way that Zinczenko’s article did, but rather the specific advertising that is geared specifically towards children regarding fast food

Modernism and Postmodernism in Architecture

Modernism and Postmodernism in Architecture INTRODUCTION CONTEXT OF MODERNISM Modernism is a set of cultural or aesthetic styles which associates with the scientific and the artistic movement which started in the decade around the First World War and have dominated among several movement such as cubism, functionalism and surrealism. Sarup, M. (1993). However in architecture, modernism reacts to the dedication of addressing new buildings after the two World Wars such as mass housing of traditional forms and the potential for exploring new conditions of production such as new materials and technology. Le Corbusier and Mies van der Roche were the key influences of modern architecture; they took several cultures and tradition to formulate the notion of modern architecture. Curtis, W. J.R. (2001). Modernist have the idea that architecture should have a result as being functionalistic, positivistic, technocentric, and rationalistic with their building or urban planning. Harvey, D. (1990) page 35. In the World War II, Modernism became popular especially in the United State where it took on a new life by using different technologies such as steel frame and glass curtain walls for constructing skyscrapers and suburban office parks and shopping centers which were cost-effective. Ghirardo, D. (1996). CONTEXT OF POSTMODERNISM Postmodernism is very ambiguous to describe because it has certain elements that relates to modernism. The term originated within artists and critics in the United State in the 1960s and it was distributed in the European and other industrial nations in the 1970s. However postmodernism is an unstable concept of movement within an advance capitalist culture that argue the visual approaches in literary criticism of art, film, fashion and architecture within the political economic social conditions of the late 20th century. It also involves the new relationship between humankind and nature. Ghirardo, D. (1996). Postmodern notion of approaches to architecture derived from modernism ideology of architecture, and it even influences some postmodern architects, this is because of their knowledge from training and also their modern methods of constructions but they also add their new concept to their buildings. Jencks, C. (1988). There are three principles that Robert Sterns article portrays to describe the characteristics of postmodernism, the first characteristic is contextualism, this describes the individual building as always a fragment that represents its environment. The second is allusionism, which emphasise the building of its historical and cultural aspects, and the third is ornamentalism, and this suggests all the walls of the building to have an architectural meaning. (See the work of Robert Stern) Bertens, H. (1995) page 59. Postmodernism has also emerged the classical stage whereby it has influenced certain postmodern architects like Michael Graves, James Stirling, Norman Neuerburg and even Philip Johnsons ATT building (see figure 1). Jenks emphasise that the Free-Style Classicism determines some characteristics of postmodern architecture which started precisely from the 1980s. (See the work of Charles Jencks) Bertens, H. (1995) page 64. CRITICS OF POSTMODERNISM ON MODERNIST NOTION OF ARCHITECTURE David Harvey argues about if postmodernism, for example, represent a radical break with modernism, or is it simply a revolt within modernism against a form of high modernism. Harvey, D. (1990) page 42. This message is to question the architecture of the postmodern movement, Harvey then explains by emphasising that postmodernism has widely identify a break with the modernist conception that planning, designing and development should concentrate on the wide-scale, technologically rational and economically urban plan which should be strict on ideas of design with a functionalist perception of an international style. Harvey, D. (1990). The most influential critic on postmodernism and modernism is Charles Jenks, he portrayed architecture from a linguistic point of view as emphasises in his book The Language of Post-Modern Architecture. Jenks argues that postmodernism architecture is not a break of modernism but however its trying to overcome the ideology of its architecture not by dropping it but by extending the language to a different level into a vernacular and commercial but away from tradition. He listed all the old buildings as which had modern characteristics and named them as the ersatz, however he calls the new building as the social realism. Jencks, C. (1991) page 97. Furthermore he pinpoints the exact date for the death of modern architecture as he mention at 3:32 pm, July 15, 1972 when the Pruitt-Igoe housing project built in 1951 was demolished. Likewise Charles Jenks explores further the idea of the modernist idea within postmodernism architecture, he argues that postmodern architecture is double coded, this suggest that postmodernism is an eclectic mixture of traditional codes with modern ones this shows that modernism is always one of the codes that forms postmodernism so postmodern architecture has evolve from modernism but it must go beyond modern style. Therefore postmodernism is to break completely or drop modernist idea of architecture but has extended it into a different notion. Jenks explores Mies van de Roche who is a modern architect, he argues that the use of steel I- beams for buildings are nasty and brutal and has no purpose for its users or developers so therefore postmodernism has evolve to find solution of improving the upon modernism. Bertens, H. (1995). The indication that modernism architecture is rational and austere is because the restrictions and their influence on traditional forms and concepts which most postmodern architects see as passà ©, however when postmodern architect design they contravene to tradition also when they build their buildings they express it through a modern way by emphasising on a mixture of different styles. Likewise in the description of postmodern architecture Paolo Portoghesi who also criticise postmodernism argues that postmodern is any building that breaks modern constrains of historical styles with vernacular influences. Kolb, D. (1990) page 88. The restriction of modern architecture on historical influences is one of the main challenges of postmodernism. Jean-Francois Lyotard a postmodern critic explains that one characteristics of postmodernism is the transform nature understanding in scientific and computerised society, this has gave them advance knowledge and technology to overcoming and the rational and austere notion of modernism. Sarup, M. (1993). In favour of this, Joseph Fredrick who defended against the International Styles and his own idea of construction explains that modernism in architecture has various characters but its attack was on its style, which inevitably postmodernism has taking over. It is the austereness of modernisms traditional forms which postmodern took the advantage of scientific knowledge to break the historical influences and give freedom for architects to design their building. Larson, M, S. (1993). The division between modern and postmodern is that modern is restricted whereby postmodern has its freedom to design. Furthermore modernist notion of architecture as rational and austere to traditional restriction has not been negated by postmodern but it has interpreted and integrated modernist ideology. However Jencks argue that postmodernism has not become a break or dropped the idea of modernist architecture but it has evolve from modernism, and has notice the understanding of the development of its time so they change the direction and extended its characteristics to suit its era. Portoghesi, P. (1980). Therefore postmodernism is commonly known as the stylistic phenomenon. Ghirardo, D. (1996) page 8 Charles Jenks argues that postmodern buildings in general have made a positive impact in architecture, since the nineteenth century technological construction has made a vast improvement on buildings and has been overly-accurate as with the hand-crafted variety, this and other factors have become the main reason for its break from modernism. Likewise he argues that postmodernism has taking radically from the concept of how to knowledge building space where as modernist to see space as something to be shaped for social purposes, they interpret space as something independent, to be design according to creative aims but not to overreach its traditional influences. An example is Le Corbusiers Domino buildings (see figure 3) which started modernist development of space, however postmodernism reacted to this by looking for solutions to define place instead of abstract spaces and to establish the various ambiguity of spaces rather than the simple, predictable traditional building of moderni st architecture. Jenks, C. (1990). Le Corbusiers domino housing project There are certain features of modernism which have been developed by postmodernist architects, the spatial ideas such as layered and shallow simple spaces of Frank Lloyd Wright and Le Corbusier. Postmodernist have developed these aspects into a more new kind of ambiguous space with various complex elements. Jenks, C. (1988). Charles Jencks points out that postmodern architecture have two reasons into significant technological change; the first is the contemporary communications have broken the strong modernist interest of the rational and austere spaces based on function and of social interest. The second is the advance technologies for example computer modelling which has broken away from traditional restraints and permitted the flexibility of designing and constructing. Jenks, C. (1990). Postmodernism has not dropped modernist notion of architecture but it has taking certain elements of it such as space and even some traditional aspects of building and developed it into a more complex style. However it has set freedom from modernist conception that architecture should be austere and reasonable. The advances scientific technology has aided postmodernism to evolve from modernism. Jenks, C. (1988). Michael Graves as a postmodernism architect. Michael Graves was part of the late-modern movement before he left the abstract conception approach to the New York Five in 1977; this group consisted of Peter Eisenman, Richard Meier, Michael Graves, and Charles Gwathmey. They introduce an advance technique of designing with figural element, and this has influenced postmodern architects. Schulz, N. (1990) page 7-8. He then left to join other architects such as Venturi, Moore, and Stern who were involve with the prototype for postmodernism in America. Ghirardo, D. (1996). Graves has become one of most influential architects in postmodernism, his concept of fragments have become significant to postmodernist architects to design their building in a complex and ambiguous style which contradicts the notion of modernism. Graves has also adapted postmodern classicism in architecture such as the Portland Building and the Humana Building (see figure 4 and 5). Grave has taking the traditional forms and styles of classicism and extended into a postmodern approach by introducing classical skyscrapers. Jenks, C. (1988). THE PORTLAND PUBLIC SERVICES BUILDING The Portland building (see figure 4) was a very significant municipal building within its era, which was begun in 1980 in Portland Oregon, this project provoked modernist architects because it was one of the most inspirational building in postmodernism. Powell, K. (1995). The public building is located in the middle of the area whereby it had to have a quality of postmodern landmark, but however his way out was to bring back figural forms to the building to portray the public nature of the context and urban and the internal program. He used the classical style of organisation by dividing the building into three parts; which is the base, body and the top. Bibliography Bauman, Z., 2004. Identity conversation with Benedetto Vecchi. London: Polity Press. KING, D. A., 2004. Spaces of Global Cultures Architecture Urbanism Identity. New York: Routledge. POWELL, K., 1994. Lloyds Building Richard Rogers Partnership ARCHITECTURE IN DETAILS. London: Phaidon. POWELL, K., 1999. Richard Rogers Complete Works Volume One. London: Phaidon. POWELL, K., 2001. Richard Rogers Complete Works Volume Two. London: Phaidon. SIEBERT, H., 2007. The World Economy A global analysis. 3rd edition. New York: Routledge. SILVER, N., 1997. The Making of Beaubourg: A Building Biography of the Centre Pompidou, Paris. (s.n.): MIT Press. SIMAI, M., 1990. GLOBAL POWER STRUCTURE, TECHNOLOGY AND WORLD ECONOMY IN THE LATE TWENTIETH CENTURY. London: Pinter publishers Limited. STRELITZ, Z., ed., 2005. Tall buildings a strategic design guide. London: RIBA Publishing. VALE, J. L., 2008. Architecture, Power, and National Identity. 2nd edition. New York: Routledge. WOODS, N., ed., 2000. The Political Economy of Globalisation. New York: Palgrave (ANON) Royal exchange luxury shopping and dining.

Graduation Speech -- Graduation Speech, Commencement Address

Good evening. A couple weeks ago, I was attempting to clean my room when I unearthed an old yearbook from my days in middle school. Rather absentmindedly I opened the book to browse through it. However, before long I became immersed in the memories brought back to life and quickly lost track of time. Over an hour later, I set the book aside and marveled at how much had changed since then. Not only had people changed physically, but they had also changed their friends, habits and behaviors. Furthermore, we have all grown as a result of the changing world around us, a changing world that has witnessed the tragedy of Sept. 11, 2001, as well as the constant birth of new technologies which make our lives easier. These changes have shaped new outlooks on life, along with the way we perceive ourselves. The concept of change is as timeless as history itself. Change is inevitable, whether it be changes in your statues from a student to an adult, changes in your path in life or simply changes in your appearance as you approach old age. While change can, at times, appear menacing, it ...